‘Maybe you’ll realise what you have is good enough’: Why influencers are facing a pushback
TikTok has become the default home for influencers, but with the app facing a problem An uncertain future in the United StatesWebby believes this is a time for change. “I don’t know the future of TikTok, but the kind of impact we see there doesn’t happen on other apps,” she says, noting how abundant content is on TikTok, compared to other platforms like Instagram.
Webb believes this shift stems from increased awareness of what influencers actually do (In the United Kingdom There are laws in place to address this.) “When I started seeing more ads on my TikTok timeline, I thought about how much I had already purchased in the last few years due to influencer reviews,” she says. “It suddenly occurred to me that it was all ads, from paid promotional content to creator engagement. It’s not like watching TV, where you can recognize a commercial. Influencers feel the urge to listen to a friend or family member because we’re almost watching our favorite TikTokers as people we know.”
Most of Wiebe’s online interactions are positive, with comments like, “I needed to hear this advice today.” However, others wonder why she feels the need to interfere with other people’s shopping habits. Wiebe is keen to stress that she is not advocating a “don’t buy” lifestyle. Instead, she describes herself as a fan of “slowing down and really thinking about your purchases before rushing in.” Her advice is to go against the familiar influencer mantra that encourages viewers to “run, not walk,” in order to buy the latest products.
Conscious approach
It’s the same mentality that led Christina Micaskiw To adopt a more conscious approach to spending. Through her YouTube, TikTok and Instagram posts, she aims to help others live a fulfilling life “without going broke.”
Mychaskiw says she knows firsthand how powerful influencers can be. “In 2019, I owed $120,000 CAD through student loans, and I was still buying week after week. I hit rock bottom when I bought a pair of shoes that cost more than my rent, even though I knew I couldn’t afford it.” “Them.”
