My musical story: Julie Stordevant from Caa
Jolly Stordevant
“My Music Row Story” is characterized by noticeable members in the music industry in Nashville, which was chosen by Musicrow Editorial team. These individuals serve the main roles that help to advance and enhance the success of our industry. This column sheds light on people who are invaluable to keep circulating wheels and music.
Jolly Stordevant It is an executive company for brand partnerships at the Creative Artists Agency (CAA) in Nashville, a pioneer in the brand cooperation for artists such as Jelly Roll, Cody Johnson, Keith Urban and Kelsea Ballerini. Over the past year, it has organized major partnerships, including the multi -year Jelly Roll deal with Heydude, Warren ZedersAmbassador with 101 dark nights in land Türkiye and Co and go downCooperation with Rock & Roll Denim. It is also mediation Charlie CrocateCampaign with the Olao Foundation and Aaron WatsonSuper Bowl commercial with Texas with Heb.
Studivant started her career on the air at Kost 103.5 in California before joining Universal Music Group-Interscope Records, where she worked in campaigns for Lady Gaga, all American rejection and black eyed peas. She later built a reputation for innovative marketing in 12 years of marketing Marao. With the experience that extends to radio, global marketing and digital innovation, Studivant continues to create influencing music partnerships.
Studivant will be honored as part of MusicrowWomen row in row 2025 on March 20 at the Omni Nashville Hotel. Read more about the event here.
Photo: With the permission of Studivant
MusicrowWhere did you grow up?
It grew up in southern California, a small town called Laverin.
When you grow up, were you music? How did you communicate with music?
My father is a fan of large countryside music. Every day on the way to school, he was playing George Strait Along with many other great people. He presented me to this type and fell in love with her in this way. I have basic memories about me and my friends play Tim McGaruThe greatest strike on repetition when we started driving for the first time, windows below, music, and shouting on the top of our lungs “Outlaw”. Nothing excels over those memories!
How did you enter the music for the first time?
It is a funny story. My mother was a high school teacher and a joyful trainer. I worked as one of Clear Channel Radio’s fans, and at that time I was looking for training in my college. She was able to bring me, showed me all the different departments and eventually became training with Kost 103.5.
Photo: With the permission of Studivant
What did you do?
Well, I was actually “Jolie the trainee” on the air for each other, which is incredible. But through internal training, I learned that all of these artists have signs, and that posters launch music. I realized that he was much larger than I knew. It was the opening of the eye.
It was interesting to do this while he was in the college. Since I worked on the morning program, I had to leave Long Beach at 3:30 am to get there by four in the morning to get coffee orders for everyone and help prepare stories until the hosts are prepared on the air before they start. That was a lot of fun and met and worked with most amazing people. (He laughs)
What was the next?
After that, I got training in Interscope records in Santa Monica in the international section, which led to a larger role there. We have worked on publications outside the United States to obtain incredible talent like Lady Gaga, black peas eyes and All America refuses. I have helped prepare Press Junkets outside, reserve hotel rooms, and all the fine things to start this industry.
Photo: With the permission of Studivant
I stayed with them after graduating. It was a fun time to be in Interscope, during Jimmy Evin Age – the Holy Grace for the Music Industry. It was great to communicate with various departments, know what everyone does, and work in international space. I grew up, I liked to travel, so it was fun to see that songs interacted differently abroad compared to the United States. You know that different markets have different tastes were wonderful.
Then, my manager there, Fath DelmanAnd a company called Marbaloo Marketing and brought me as its first employee. That company has grown with it and I was there for 12 years.
Tell me about this chapter.
We started in California, but since we loved rural music, we moved it to Nashville. Digital marketing agencies are not really there so far, so two 20 -year -old children knocked on doors that offer digital marketing was not common. We faced a lot of no – they do not think that social media will be important within a few years. But coming from Los Angeles, the signs had already employing digital marketing companies for years, so we knew that the opportunity was there.
Cindy Mabe He gave us our first agent, Scotti MarseirFrom there, we worked hard, and we prove ourselves in every project. For 12 years, we worked with us Dolly Barton, Blake Shelton, Miranda Lambert, Gareth Brooks, Keelsey Balriini, Russell Decrson, Carly Pierce– Name it whatever you want. It was a great time to grow in this industry.
Photo: With the permission of Studivant
Then what?
Then, nearly three years ago, I moved to CAA. The transformation alongside the agency was incredible. I was tense from moving from a small company to companies, but it exceeded my expectations and gave me more balance in my life. In addition, I am still working with many customers with whom I have worked with, only in a different ability, making the brand partnerships meaningful in life.
I was in a sticker, radio and boutique marketing and now agency. Was there an educational curve when I reached CAA?
Frankly, not a lot of one. The music industry revolves around communication – building relationships and using them to revive matters. I am a natural conductor, even in my personal life, so this role fits my personality well. If people find a place where they can excel and use their natural skills, there is not a lot of learning curve, this is only related to addressing problems when they appear.
What are some of your favorite partnerships?
One I am really proud of it Roll JellyPartnership with Heydde shoes. In 2023, I went to his program in Kentucky and noticed many fans wearing Heydude shoes. I put them on that Monday, saying: “No one else should be seen in a partner.” A year later, the deal was completed. It’s exciting because Jelly Roll really loves her – it’s more than just his salary.
Photo: With the permission of Studivant
What is your favorite part of your business?
Dreaming of things with talent, helping them to do what they always wanted and achieved. I love achieving dreams, even in a small way. For this reason I am music.
Who was some of your mentors?
I was lucky to be inspired by many people throughout my career. Those who had the greatest influence on me are those who were my support system – in times of struggle and in the moments of celebration. People who pushed me and protected me when I took some of my biggest leaps in my career.
My husband is definitely the biggest fans and rocks. My parents taught me to be respectful, honest and work hard. I really have some close friends who represent their own paths and push me to go further and create my country. These are the people who lean on my career.
What is your experience as a woman in the field of music?
My experience was incredible. As a female in this industry, I always had men and women. I grew up with my brother and my father always pushed me and believed in me, and I think I was attracted towards people ready to raise women. So I had great experiences in the music industry.
Photo: With the permission of Studivant
I feel overwhelmed and happy to say that I have found a balance between work and my family life, but this was not always. It took a lot of hard work, which is something you really have to defend yourself and set the borders around it. As a mother of two children and a wife, it was very important for me to give priority to that.
You have to accept that sometimes you will take your career. You will see others rise in front of you – they may not have children or because their children are older and can devote more time. It is difficult not to look at that and think, “Oh my God, if I only have more time.” But life is receding and flowing. Now, I have found more balance as I can focus on my career again while giving my family priority. It was really unbelievable. I also think that finding a company that supports the balance and sets its priorities is essential. If this is important for you, you should search for it.
What are some of the great tips you got?
Two things. One: Always go an additional inch. Even if you think you did the best of what you have, do something else. All of these ribs add, and a year from now, you will look back and see what extent you have reached.
The other, which is more related to the current role: time kills deals.
Photo: With the permission of Studivant
What is the moment you think you will think it is very great?
It is funny because now, with a 9 -year -old child, I see those moments through his eyes. He will say things like, “Mom, I want to do it one day!” So I feel that I live through what 9 -year -old Jolie believes that he was great.
But one moment that really stands out is all my time working with Dolly Barton. It was always an icon for me. She interviewed her, working with her, seeing her passion and how interest in her team and working – this is really special. This is something I will cherish forever.
What advice will you give to someone who may want to do what you do one day?
Do not be afraid to pick up the phone and communicate with people. Do not be afraid of rejection. Do not encourage you if someone does not call you. People are busy, and you have to give them a blessing. But do not stand in your own way. Do not let fear prevent you from making this call.
LB Cantrell is an editor/director of operations at Musicrow Journal, where she supervises, runs and implements all the operations of the company. LB is honored by all content related to musicrow, including annual annual issues of publication and online news. She is a citizen of Georgia and graduated from the Central Tennessee Registration Management Management Program.
