What Hollywood says about the Disney “Snow White” crisis
““It seems that they are running away from the movie,” said an executive in a competitor.
Photo: Walt Disney Studios
At the end of perfect stories, the first offer on Saturday for Disney Live Interest Air Conditioning snow white It will be crowned in the familiar Scrum on the red carpet in front of the EL Capitan Theater in Hollywood. The fans were screaming and Rubberneck. The entertainment correspondents behind the velvet ropes will ask if they are not harmful questions about the movie stars, Rachel Ziegler and Gal Gadot. A crowd of photographers would surround the actresses in difficult flash. The Entertainment Industrial Complex will shoot all the presses on its way to a strong weekend at the end of the week at $ 270 million-which expects the estimates of “Prelay” currently take about $ 53 million. snow whiteLocal version March 21.
But like the queen of the evil tale, Disney announced plans a few days ago to put business as usual on the red carpet in eternal sleep. After a successive series of disputes that were killed in snow white Almost from the moment the project was announced in 2021, House of Mouse expands the premiere of the film to the bare basics. It was prevented from attending: Dozens of media from all over the world are usually recruited to meet actors and creativity on the carpet. Voice bites and hundreds of thousands of social media impressions that are usually created through stopping reactions and the second: they were canceled before they are pronounced. Rescue, that is, for a few notes, is expected to give Ziegler and Jadot the “home crew” that Disney was convinced of those responsible for asking difficult questions.
The premiere of the film was taken in its own merit, which is largely unable to dictate the fate of the box office. But, according to studio executives and film marketers who have been exposed to the copy, some initial offers can provide confusing indicators of what will happen. Disney Red Carpet restrictions-which were taken in conjunction with the unconventional studio decision to start snow white Online retailers like Fandango and ATOM TICETS just 11 days before its release – draw a picture of a movie in CRISIS. Under normal circumstances, the event will start with nearly a century of recognition of family names and a price of $ 450 million (when you include publications and advertising costs) to sell tickets at least a month ago. “This is data. The only reason that makes them start late is that they are concerned that people write about it, O man, tickets are offered for sale and they do not do it well,Another major studio executive of Disney says. “This and the abolition of the red carpet told me a story. It seems as if they were fleeing from the movie. In this budget, this is a kind of madness.”
Of course, a few films arrive on the screen with the largest number of cultural films with the huge Mark Web contemporary in 1937 in 1937 Snow White and the Seven Dwarves. Bibliography includes anger: the anti -diversity protest in 2021, which received the casting of the mixed Latin actress Ziegler as a Time hero (whose skin is described as “white as a snow” in the original moving movie); Peter Denclage starts from the lack of sensitivity of the film imagined towards the young – specifically, “a ridiculous story of seven dwarves living in a cave”; Zegler 2023 multi -province’s description of the original snow white As “is very dated when it comes to the idea of women in the roles of strength” and “focusing on a love story with a man who literally chases her” (I also noticed that “people make these jokes about our being a personal computer. snow whiteWhere it is like, yes, it is – because he needs it “);Supporter of Palestine() And Jadot (which served in the Israeli defense forces and used its main speech at the summit of the recent anti -distortion association to condemn those who do not “condemn Hamas, but the celebration, justification and massacre of the Jews”).
Perhaps the most problematic for the Disney Marketing Agency, however, the 23 -year -old Ziegler’s reaction to President Trump’s election was in November. “Trump’s supporters, Trump and Trump himself may not know peace,” she wrote in an Instagram post. “Damn Donald Trump.” After the president’s supporters responded to social media with Leaflets Like, “my children are not taking to see this garbage after the statement I brought out. Disney needs to do something about this” and “I hope you will not get peace when this movie release bombs at the box office and flow”, Zigger released a hasty apology. But some executives are competitors in the studio in the end that the mouse house made a tactical mistake in the explicit delivery. Romeo + Juliet The actress and her failure to restrain her. “The truth is that Rachel Ziegler should not play white snow,” one of them told me.
snow white It makes the theatrical land at something from the corporate turning point for Disney. Marvel Cinematic University Captain America: a new brave world It has been financially weak, as it became one of the long -term concession titles. Also last month, Disney decided to transfer the date of the theatrical version of the Pixar Animation Adventure Elio Return to one week-to June 20 from June 13-so face will not compete for a face with the opening of a new edition of universal/Dreamworks ” How to train your drag. Of course, those familiar with the industry are analyzed for the sake of meaning, not long ago when every new version of Marvel went undoubtedly, and other studios moved from the dates of the projection chosen from Juggernaut Pixar in the money march. “Disney was an indomitable studio either a big win or a huge win,” an executive official told us. “Now they don’t win the same. Sometimes they have strikes, and sometimes they do not. This is the amount of their marks. They are like every other studio.”
