L’accélération de la fast fashion menace le secteur textile français
French industry has lost 280,000 jobs since 1990. Image source: Carenews
What is the impact of fast fashion on the French textile economy? In Un décryptage, published on November 27 and titled “When browsing fast fashion on the textile crisis,” the French Friends of the Earth resurfaces The paradox of overproduction and overconsumption of clothing experienced by the French textile economic sector is now becoming more difficult to overcome.
“ If this crisis is caused by circumstantial factors (the Covid-19 crisis, due to the energy price, inflation), it is also the result of the cowardly force of fast fashion’s power through environmental disaster practices that is tired of playing face to the rest of the sector. », Alert Les Amis de la terre France.
60 years later, the house continues to be lived in
“ In less than a period of quarantine, the amount of clothing consumed in France has doubled, with a noticeable acceleration over the last ten years », connect the decoder. Since the beginning of 2000, the minimum use life of processing products has been divided into two partsAdditionally, a quote from the 2017 Ellen MacArthur Foundation report.
If clothing production stopped right now, humanity would be heading towards the year 2100.
This growth is expected to accelerate, with the number of new resident clothing and shoes reaching 45 in 2022, up from 26 in 1984.
This development of consumption is equally explained Fast fashion model arrivala base On the basis of key pieces through transportation, The baisse of the first mats Allowing the use of energy- and fossil-based synthetic materials The creation of the same thing is individual By going through various marketing strategies, and decoding Friends of the Earth in France.
“ If clothing production stops today, humanity will wait for what will happen by 2100 », Association report.
Labor shortage and lack of trade
Fast fashion model, as well as training for fashionable home textiles, Product des Effects délétères on the French mode sector,relationship analysis.
“ French industry 280,000 employees since 1990 », met-il notamment en avant. Regarding the “textile manufacturing” and “housing industry” sectors, France lost 59% of its total sales between 2001 and 2021, compared to 41% for the European Union group.
The sales sector is also affected by the phenomenon, With an employment opportunity of 50,000 jobs Since 1971 in rehabilitation and shoe stores.
Employment opportunities are accompanied by an excess deficit with a plus sign. The “textile manufacturing” and “housing industry” sectors now exist Cumulative negative sales of €15.9 billion in 2022.
The textile sector focuses on the most important fast fashion giants
In this context, the textile sector faces difficulties in the manufacture of croissants, The only people who contributed to the game’s adventures were major companies that didn’t set a fast fashion model,
“ If this is the case in sales units or business centers, the sector is more concentrated », Assembly report. In 2022, more than 59 manufacturers on the market account for 80% of textile products sold in France.That is, 2.6 billion products out of 3.3 billion in total.
same year, 71.8% of the total business code was in the top 1% of legal units versus the top business codes.
Online distribution and commerce giants are also benefiting from the continued development of the market. In 2023, the market represents 21% of market segments, compared to 15% in 2019 and 10% in 2015.
Shein, the number one rehabilitation brand in France
“ In turnover, Sheen is at the top of the brands in France. It has also been included in the list of the top 100 French trading companies », noted Les Amis de la terre France.
The top 10 large manufacturers in the market also dominate mass distribution, with Leclerc, Carrefour, Action, Auchan and Lidl always absorbing H&M « Losing results for declining financiers in 2023 », Analysis of the relationship.
A Reversed between 2014 and 2021, The number of positions decreased by 17.9% for residential stores and 26.4% for shoes.
From 2023, the clothing and footwear retailer group will offer a clothing volume equivalent to 2016, with Primark and Zara respectively +70% and +199% of clothing And many more new magazines.
In the face of this situation, Friends of the French Land declared “ Aggressive and loyal competition that competes with fast fashion and allows for minimal social and environmental distancing ». Appeals Assembly To adopt an urgent legislative framework To protect the French textile sector, the danger of dispersion, and « Retablir more d’équité In a sector preparing for a sincere agreement based on the exploitation of humans and the environment ».
Read also: Status and Textiles: Do you think the consumer is better?
Elizabeth Crépin LeBlond
