The presence of John Vikian, the platform that will suit the distribution of Inde

Between the peak of the DVD market in 2004 and the beginning of the Covid’s pandemic in early 2020, the number of medium -budget theatrical releases in the United States decreased by 40 percent, a billion dollar annual loss in ticket sales, according to the analysis of the comscore data. In 2023, the distributed films independently achieved average of $ 400,000.

Those are the statistics given by John Pythayan during our walk through his new platform. The former CEO of the National Association of theater owners (NATO) believes that data points indicate the main challenge facing the exhibitors today: There are not enough products in cinemas and independent films that We are In theaters do not get access or appropriate exposure.

The attendance is from The Fithian Group, founded by Fithian, Jackie Brenneman, and Patrick Corcoraan, which is an online market, where creators can choose theaters throughout the country to examine their movie. Fithian sees it as a means not only to facilitate the distribution, but to do this in a more strategic way.

“Not a few independent distributors are afraid of distribution and marketing, but they do not have time, and they do not have resources,” Fithian told Indiewire.

The distributor may love your movie, but often all that it can offer is the option to issue a symbolic and dead symbol on a handful of screens and on broadcasting. This is because, well, getting a movie in theaters is difficult – costly – and most distributors stumble with a set of administrative tasks. Look for someone to deliver your DCPS, another to be the theatrical marketer, another to distribute advertising assets, and the fourth to make your one papers …

It is a lot. Pytian says it is “old model”, unnecessary, and leads to a lot of “lost voltage”.

He said: “People who use relationships with people who know them to book films, entering these film reservations in data schedules, and wasting a full set of time to do handicrafts such as sending bills and collecting paper checks.” “In the modern world, this is crazy.”

With the attendees, all third -party partners will be available to distributors in one place, and distributors will give more time to pair the correct movie with the right stage. “The Right Film” is one in which the audience of the movie matches the demographic data of this theater – the “correct theater” – whether it is the people who are often attended or people who do not go enough because their local theater does not do so offering enough of the target options for them.

This is where artificial intelligence and luxury algorithms come. If you are widely Marvel, you will have no benefit to attend. In fact, you can stop reading and close this story now. But the small fare to the bid can use help in knowing what the movie “Theaters” will actually perform. Or, or adhere to the old ways: booked some technical houses in New York and Los Angeles and hope for the best.

The attendees will provide digital advertisements that focus on high distributors, the ability to reach local influencers, and target specific societies without the need to worry about national advertising vehicles. They can shop between theaters that correspond to their strategy in the best way. It also works in the other direction, as theater owners can shop for films that will suit their audiences.

Until these lines are written, attendance has not yet been built. The goal is to launch the platform as a void of the United States and Australia in July. The beta version will contain a selection of 10-15 films, many of which were already chosen by Fithian and his team. Not none of the films alike. There is an action movie worth $ 60 million, a Bollywood movie, a drama in French and Spanish, and an independent Christmas film made for half a million dollars … Fithian says the faith -based movie will be suitable for the platform as well.

If things go according to the plan and these films succeed, the audience will be launched with hundreds of films as an open market by the summer of 2026. until then, the attendance is in the “Alpha” stage, using the proof of Vethon on the concept of low democracy. Com “You, I and Hah”, which opens today, on Valentine’s Day. You will open, I and Hah, in 200 theaters and target those who outperform husbands, parents, and comedy fans. Hyper-Targeting Hyperocal does not mean: “You, me and here” are playing everywhere from the B&B theaters in Kansas City to small places in Alaska and Gamam. (Brenneman Big 3 of the Fithian Big 3 group, an executive product on “You, Me, Her”.) The film will work in some places and fight in others, but all the data they collect will go towards building Beta Beta. If you don’t hear, the data is our new currency.

“You, I and Hah” on its own will not save the box office, but it hopes that the test will prove that its model has been late.

“They will sell a thousand times more than” Captain America “more than our little movie, and we understand it. This is bread and butter.” But they need these small films as well, so they get them, and they are really supportive. ”