The mobile games market displays initial growth signs again Adjust
The mobile game market shows positive signs of life in early 2025, according to the latest report issued by the Analysis Company. The company released a 2025 game applications application report, which provides an insight into the trends in the portable game market for the past year. According to the exactly, this market shows signs of growth and recovery after a difficult time, partly due to the transformations in a liquefy strategy.
ADAPT results show that global game applications grew by 4 % year on an annual basis in 2024. One of the large fast food of the report is that there are new growth opportunities in the mobile device market, partially due to new experiences in the game that increases customization. It also seems to convert the user acquisition strategies by quickly helping studios in identifying the highest -performance creators.
It was one of the main sources of growth in the emerging markets-specifically in Latam and MENA, where the installations grew by 9 % and 7 % on an annual basis in 2024, respectively. The Adper report also notes that Hyper-Sasual games have the highest 27 % installation rate, although they only carry 11 % of the sessions given their tendency to high chaos. Strategic games, on the other hand, got the highest growth in installation by 83 %.
“After a period of market fluctuations, mobile phone games have returned to the growth path. With the acceleration of the adoption of a mobile phone in areas like Latam and MENA, games developers and marketers who give priority to players’ long -term relations in the short term will reap the rewards,” Tihn Wetzler, ADAPP content and vision manager in ADAPP.
