Revenue Opportunities in an Unpredictable (Weather) World

MelinaJanuary 25, 2025

1 2 minutes read

Quick, name a potential new revenue stream for your organization…

If weather-related streaming opportunities don’t pop into your mind, you’re probably not alone. But you should definitely pay attention to this opportunity, with a survey brief we’re launching today, to see if weather opportunities are right for you — and that includes those who don’t traditionally use advertising to cover operational costs.

In late 2024, treamingmedia.com and Help me stream research foundation Launched a survey on the topic Revenue opportunities for weather-related streaming. The survey was sponsored by Weather companyToday’s Survey Feed provides a number of ways to monetize weather-related content in live streaming and on-demand scenarios.

We discussed the weather company’s latest offering, Reelsphereat length during Keynote search In modern Streaming media connection event. During that keynote, TWC Sales Director Justin Tuttle noted that there are four main market segments that the weather company typically shares.

These market verticals are detailed by the day Survey summarybut we also expand beyond those and look at the broader potential of REELSPHERE in the words of the industry professionals who surveyed.

the Survey summary It also covers industry sentiment around the use of advertising to cover operating costs. We have seen a trend in recent years towards more Free ad-supported TV streaming (fast)coupled with a scarcity of excess ad inventory to fill all available fast ad slots.

to this end , Brief It also provides first-of-its-kind data on the choices over-the-top (OTT) and pure play streaming providers make when choosing to replay an ad, an in-house promotion, or even a listing. the Data He contrasts those methods with newer methods that include weather-related revenue opportunities.

Finally, on the content front, we also asked that our media professionals tell us how they consume weather content and what types of premium weather-related content they would be most interested in viewing/presenting to their viewers. The “In Their Own Words” sections of the brief survey cover many additional opportunities.