Personalization, Social and Interactivity Define the New Role of TV

At one time in the early first decade of the twentieth century, the average number of TVs for each American family has exceeded 2 and has remained somewhat there since then, even when people embraced smaller screens including computers and smartphones.

In 2019, Americans began spending More time on their smartphones From watching TV. As a result, television is going through a somewhat middle -aged crisis – it is still everywhere, but it is ready to participate on New role

During most of her life, innovation on television was synonymous with improving the home theater experience – larger screens, flattering, better accuracy, higher sound systems, etc. , More social, and more interactive.

For advertisers, these innovations are already tested, indicating the beginning of a new era where the TV is one piece of a multi -screen lifestyle. TV ads must be related to other channels with which consumers interact, and with regard to their advanced daily lives.

Watching more specialized experience

TVs have started providing content for each family member. User profiles, which is a leading feature by broadcasting platforms like Netflix and Disney+It is now the standard, which enables TV devices to remember viewing preferences, suggest related offers, and even customize content recommendations based on the previous behavior. With artificial intelligence, TVs will not only become smarter, able to adapt dynamically to watch habits and predict what users want before they know them themselves.

Besides customizing the content, technology driving TVs have become more harmonious with individual preferences. Whether it coincides with a smart home ecosystem or adjust the image settings based on the surrounding lighting, the TV becomes stabilizing a device that knows and meets the unique needs of the scenes.

When the TV becomes dedicated, the advertisement develops with it. The customization through CTV software provides new opportunities for brands, especially when they associate with a dynamic creative improvement. But this is only the beginning. Ads will not be targeted soon to the public sector or site data, but through previous purchases, recent store visits or people in the loyalty program. Imagine VIP VIP UnloVing Acluck Account to a concert or fashion show on their phones playing on their TV.

Constant data can also be used to make the advertising experience more personal at the present time. Advertisers can use artificial intelligence to provide ads flowing with content, and create different ads for someone who sees comedy or game.

More social experience

While smartphones and social media have made the participation of the second natural content, televisions find ways to restore their role as a common device. The new features focus on enhancing joint experiences, whether personal or remotely. Watch parties, which are circulated by broadcasting services during the epidemic, are here to stay. These features allow friends and family to synchronize their viewing experiences, with chat options or live video extracts.

TV manufacturers also tend to a multi -user interaction. The divided screen capabilities, which were limited to games, are re -imagined for a variety of applications. Imagine watching a sports game while keeping pace with the comment on social media simultaneously or monitoring the live results panel in the fantasy league. TVs develop to enhance both material and virtual socialization, and become more than just a negative for individual consumption.

Social advertising can be integrated in similar ways and quickly gains traction. An advertisement that includes friends can be targeted on vacation for everyone in my fantasy league at the same time while watching the game. CTV ads can actually include a true time classification of a hot product, or an impressive review of a person recently searched.

A more interactive platform

Perhaps the most important transformation inspired by smartphones is to pay to make TVs more interactive. Negative viewing days are replaced by active participation. Many modern TV devices are now characterized by application ecosystems, allowing users to browse, shop and even work directly from their screens. Voice assistants such as Alexa, Google Assistant and Siri are increasingly integrated into smart TVs, allowing free hands and specially designed functions. Toppable TV has become, where viewers can buy elements directly from the screen, increasingly common, mixing e -commerce with entertainment.

Games are another field in which TVs become more interactive. The rise of cloud gaming platforms such as Xbox Cloud Gaming and Nvidia GeForce is now turning TVs into strong gaming centers without the need for a console. With the support of the technology of motion sensor and augmented reality, TVs are preparing to redefine interactive entertainment at home.

Gen Z is particularly trained to assume that the screens are interactive. Trade ads on TV already have the ability to send people to a website or an application using a QR code or link, but this is nothing compared to the interaction of the corner or lower. Soon, people will use Siri or Alexa to stop displaying and learn more about the car driven by someone, or highlighting someone’s sneakers in an advertisement and moved to a large screen store.

TV is out of time, but its role at home is undoubtedly changed. Inspired by a smartphone, it turns into a more customized, social and interactive device. This development guarantees its continuous importance, not like the only focus of home entertainment, but as a multi -use and dynamic part of a connected lifestyle.