Opinion: Will Amazon become the greatest evil James Bond?

Millions of James Bond fans have been shaken by the world and the news: Amazon MGM Studios Acquired “Creative Control” of the movie’s excellence. The largest online retail dealer in the world will now define not only the next representative to play the character of the bonds, but the full trend of the 63 -year -old concession and secured. Billion dollars In box office profits.

Where will the most famous spy go in the world after that? Is this question anymore to the so -called “modern masses”?

To answer the second question first, Bond’s future does not already matter millions of fans. Bond movies have been shown by at least 20 % of the world’s populationThe same personality – his evening, his iconic lines, and his embodiment of western masculinity (something good in my opinion) – achieved the family situation over the decades. As the old proverb says, men want to be, and the woman wants to be with for him.

In order to give up Amazon to create the bonds with good faith, not only as money without a soul, the “stars war” privileges and Indiana Jones must be clear: James Bond not only “content”, as a former creator governs Barbara Brocley I noticed herself.

Bond is a memory that moves from generation to generation. It is residue but with echo. For many boys (and even some girls), it is an introduction to masculinity – good, bad and ugly. At the same time he is a hero, tragic personality, and a warning story, and men appear to be the best versions of themselves while also showing the defects of immorality, increase and sin.

Bond should not just become another miniature image of the Amazon’s mutation of movies and TV programs. It is not only goods or a quick marketing tool. We forget that, and Amazon risks the bound’s fan base. Deal with bonds such as just “content”, and the risks will also be financial – low box office numbers, less clicks and fixed corrosion of Bond’s influence on culture.

Look just to what happened to the “Star Wars”. Was it better to realize it by fans before Disney ownership or today, with endless cross shows, apparently reduced the brand value that dates back to the seventies? What about the concession of Indiana Jones, who entered the final batch – “Indiana Jones and Fate Students” for the year 2023 – and came out of the speech that barely prevailing?

The focus should be on TRUE Vandum. In order for Amazon MGM Studios to succeed in Bond’s Steward, the company must meet those who will already lined up at the opening weekend of the next movie and watching YouTube reviews of the latest Bond girl. The target audience is the fans who may open an original novel by Ian Fleming, and to explore the assets of the modest character in printing.

What is the actual fans of Bond: People who want to change the character mainly. Bond matters as much as he does because, since the release of “Doctor” of 1962, no, the audience has grown to know, and trust in the man on the screen – or on the page, since the “Casino Royal” in Fellang, in 1953.

If Amazon decides instead to appeal to those who have suggested making a female, gay, or non -James Bond, they will not target fans but they are a much smaller group that wants modern sensitivities, into a political crusade.

During the recent discussions between Eon Productions and Amazon, it is said that one of the Amazon employees Display“I don’t think James Bond is a hero.” Her point of view may represent an audio minority, but it is a minority though – one that cannot be effectively controlled.

The founder of Amazon Jeff Bezos to request His followers on X who want to be the next bond, with Henry Cavill an early option. So far, so good.

The road to the Amazon – and the bond itself – should be proper instinct: not suitable for what is not broken. Adhere to the formula that made the longest date 007 in the first place. I have worked for Filming and Brocolis. Quotation Barbara Brocoli’s father, Cubby, “Whenever you stumble, you return to Fellang.”

Otherwise, James Bond will fade in the past. Amazon will become the greatest evil Bond.

Luca Ladan, who works in public relations, is death–Difficult James Bond fan.