Global Streaming Subs Set to Reach 2bn by 2029, Ampere Reports

The global video streaming market is expected to generate $190 billion annually from 2 billion paid subscriptions by 2029, according to New analysis of Amp. Key strategic developments, e.g Netflix Account engagement funnel, cheaper ad tier offers and competitors Disney+ and Max Aggressive approach to bundling, driving revenue growth in saturated streaming markets.

Ampere expects subscription streaming revenue to grow nearly three times faster than subscribers by 2029. As to why Ampere expects this to happen, and what unique approaches providers can focus on in terms of monetization per subscriber to achieve Ampere’s projected 30 percent growth By 2029, Maria Dunleavy, Director of Research, said: Streaming media“Evolving streaming markets, such as the UK, where 3 in 5 households already pay for a Netflix subscription, are becoming increasingly saturated, impacting the opportunity for subscriber growth. In these markets, the focus of Netflix and its competitors is on maximizing long-term revenue growth.” By increasing monetization per subscriber, and fairly recent strategic shifts are enabling them to do so.

“Both Netflix and Disney have added an additional member charge to accounts, as well Amazonlaunched advertising tiers that lower the barrier to entry for more price-conscious households and create a new revenue stream through ad sales. This additional revenue stream allows subscription providers to generate an additional $22 billion in revenue from ad sales globally by 2029, on top of the $170 billion that will be generated from selling subscriptions. To maintain this, streamers will need to focus on hitting targeted ad loads and CPMs, and continue to invest in user engagement so customers remain resilient to increased ad loads and subscription costs in the future.

Courtesy Chart Amp

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