JD Gaming launches fan engagement platform with XBorg

Chinese eSports Organization GD Games It has entered into a partnership with Exburg To launch a new fan engagement platform.

JD Gaming’s fan platform will provide users with personalized content and rewards based on their in-app activity along with the ability to participate in challenges and unlock a range of digital collectibles.

Through the Gamer Identity Protocol, XBorg allows players to combine data from the games they play and social media to unlock personalized experiences based on their personality.

in Share XThe organization stated that it is looking forward to producing more content for its international fans. Details of the release date have not been revealed but the organization indicated that it will be launched in the first quarter of 2025.

XBorg is no stranger to the world of eSports. In January 2024, it entered into a partnership with the Swedish Esports Organization Ninja in pajamas To create his own fan interaction app.

Web3 technology company is looking to build open infrastructure that benefits the gaming and esports industries. This is done by providing parties with the tools to create custom applications that deliver engaging, gamified experiences to fans.

Owned by e-commerce company Jingdong, JD Gaming is a well-known name in the Chinese esports, particularly the League of Legends scene. Its notable accomplishments include winning the 2023 League of Legends Mid-Season Invitational and both the Spring and Summer seasons of the LPL in the same year.

Over the past 12 months, the organization has aimed to improve its fan outreach efforts. In January 2024, it was officially launched Sedition A channel for fans to interact directly with players and staff.

XBorg joins JD Gaming’s ever-expanding portfolio of partnerships. 2024 saw the organization secure partnerships with the likes of the British car manufacturer Jaguar Land Rover and German supplement brand Doppelherz.