The Cloud-Based Security Shift

Security measures have come a long way since the days when security simply meant logging in and out of a facility and keeping valuable content in a locked room. As technology advances and the broadcast industry embraces new ways of working, security systems naturally become more sophisticated. Take cloud security tools for example, they provide a tremendous level of security that, contrary to popular belief, is difficult to match on-premises. Data is only as secure as the systems and procedures surrounding it; Security systems that protect data in the cloud are likely to be more advanced and superior to measures you can implement on-site.

Security and ease of use

Regardless of whether data is stored in the cloud or locally, broadcasters need systems in place that allow for secure data management. Failure to protect systems from security risks can result in significant financial losses and irreparable reputational damage, so media workflows must be designed with security in mind. However, alongside building effective and robust security systems, no less important is the need to ensure teams are able to access and manage content efficiently.

This can be difficult, because unfortunately, security never comes without some level of inconvenience for users. Media companies need to look for the sweet spot where the systems are secure enough to protect against risks, while also being able to meet user requirements. This requires a very careful approach, where the security level is determined for each specific data set and use case.

Control and vision

To maintain security and data integrity, media companies need to exercise control over who has access to data and what they can do with it, while at the same time, maintaining ongoing visibility. This can be achieved by taking a centralized approach where the user navigates to the data rather than sending the data to the user and by implementing user authentication where each user is assigned appropriate access rights for their roles. Regularly auditing user actions is another essential part of the process because it allows organizations to determine which users accessed information, from where, and on what device. Any exceptions to correct practices can then be investigated and addressed immediately.

More often than not, in situations where there is some type of misuse of data, service or issue, rather than deliberate malicious intent, it is often the result of people using the service in a different way than was intended or designed. A simple deviation from procedure can inadvertently lead to a serious security breach. This is why auditing is so important. The system should prevent users from mishandling data and abusing systems, but if you don’t have a comprehensive way to collect and review data, it can be very difficult to identify problems and understand why they occur so you can fix them.

Review and adapt

Nothing stays the same for long in this industry and security measures must be continually reviewed and adapted in order to address evolving risks. Data today must be available across a whole range of teams, services and applications, so facilities can no longer be isolated from the outside world like a submarine. Yes, the security tools available to broadcasters are now incredibly powerful, but to be effective, they must be understood and used correctly. Workflows are designed with security in mind from the beginning, and media organizations can ensure that their valuable data is secure and teams can access and manage it efficiently.

[Editor’s note: This is a contributed article from 7fivefive. Streaming Media accepts vendor bylines based solely on their value to our readers.]

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