Google updates the policy of advertising gambling

Google has announced updates of the “gambling and games” policy, which will be implemented on April 14, 2025.

Updates will include reviews of the country’s regulations, and are also detailed definitions of various gambling categories.

These changes are designed to give advertisers in the gaming sector larger and impose responsible gambling ads. Policy will require advertising gambling to follow local regulations and have good certificates.

Another part of the policy update requires advertising gambling who are gambling, and social casino games should only target the approved countries, and ensure the display of responsible gambling information, not the market for minors.

In the two months before, advertisers can see Updated policy To ensure that it corresponds to the changes.

The cornerstone of the new policy is more details about the permitted and restricted gambling ads.

Online gambling advertisements, including online casinos, sports betting, and lottery ticket sales, are still allowed in specific countries where certificates standards are met. The content that enhances gambling, such as affiliates, must comply with local regulations and does not include links to unlicensed gambling services.

Gambling ads will remain unlawful, including those that promote poker championships and physical casinos, are subject to restrictions according to the boycott and the jurisdiction in which they are.

The promotional offers of social casino games require a certificate and must include the evacuation of responsibility, which shows that there is no gamble in real money.

If advertisers fail to comply with the requirements of Google Certificate, they risk rejecting the advertisement or suspending the account. The focus point in the updated policy is that repeated violations or forgery of certificates can lead to a permanent ban on its basic system.