GIANTX secures Goodfella’s partnership

European Electronic Sports Organization giant It announced a year partnership with the Brozen Pizza brand Goodfella’s

As part of the deal, both companies will create content that focuses on games and runs social media campaigns. In addition, fans can also look at normal gifts throughout the year.

Cooperation will also witness the creator of GiantX content in the UK ELLA ‘Tenshi’ Merry that appears in a good television advertisement.

“We are pleased to welcome Goodfella’s in the GiantX family!” He said Jose Diaz, CEO of GIANTX. “We always believed in creating echo experiences with our fans, and Goodfella’s is the perfect partner to help us completely.”

According to the organization, gaming fans loyalty is a major factor in this cooperation. The press statement highlights that video viewers of the games are 53 % more loyal than other famous species such as comedy, cooking, beauty and more on YouTube.

“Through partnership with GiantX, we are excited to bring a goodfella brand to the vibrant, dynamic and growing games fans with the same energy and emotion that nourishes the way it is played,” he said. Mike Surby, Marketing Director at Birds Eye, the parent company of Goodfella. “Working with GIANTX is a big step forward for us and we are striving to reach more Genz audiences and pay awareness and love, from goodfella’s via a very touching new channel.”

Fans can also expect to see the Giantx Tomás Tomás ‘Tomaszy’ Machado and André Guilhoto, LEC coach, Alex Hehehan, who appeared in the content throughout the year.

GIANTX joined efforts with brands across different industries on many occasions. This includes a partnership with the electronics industry giant Samsung for EGX Comic Con for the past year In London. The current partnership portfolio of the organization such as EE, HSBC UK, Hot Wheels and Active PC, among other things.