Dutch Bros Drinks Aim for Nostalgia
Key takeaways
- West Coast-based coffee chain Dutch Bros has introduced two new drinks as it expands its reach into the breakfast market.
- Dutch Bros’ new Cinnamon Swirl and Marshmallow Dream drinks are designed to remind customers to eat cereal when they were kids.
- Today the beverage is available at all of Dutch Bros’ 950-plus locations.
Dutch brothers (Bruce) Shares traded at their highest level since March 2022 as the coffee retailer introduced two new drinks as it expands its reach into the breakfast market.
The West Coast-based chain said it now offers two cereal-inspired drinks, Cinnamon Swirl and Marshmallow Dream, at all of its more than 950 locations.
Both Cinnamon Swirl and Marshmallow Dream are made with flavored milk, with toppings to match.
“I spent a carefree morning watching cartoons.”
Marketing director Tana Davila explained that the drinks play on customers’ fond childhood memories, taking them back “to those nostalgic, carefree mornings spent watching cartoons.” They are marketed with the phrase “It tastes like the bottom of your bowl!”
The company noted that the drinks allow you to “skip the bowl and eat breakfast all day long.”
Dutch Bros is currently selling food items such as lemon poppy seed muffins and granola bars as “delicious foods to add to your drink”.
Shares of Dutch Bros, which rose 1% on Friday morning, have jumped more than 80% over the past year.
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