BETER and FeedConstruct secure esports distribution deal

Esports and sports betting content provider better I got a distribution deal with FeedConstruct.

As a result of the deal, the B2B sports data provider has integrated BETER’s esports and sports content into its Odds Aggregation Platform.

This means that FeedConstruct partners, which include the likes of Dafabet and Betsson Group, will have access to the BETER product range. Notably, this features BETER’s own ESportsBattle feature which offers regular in-house betting content across Counter-Strike 2, Dota 2 and sports simulation titles.

BETER’s esports odds feed will also be integrated as part of the deal. As such, FeedConstruct partners will be able to leverage live and pre-match market odds across various events in games like CS2, Dota 2, League of Legends, VALORANT, and more.

Beyond esports, the deal will cover BETER’s sports content, which includes the Setka Cup table tennis tournaments and the BSKT Cup basketball league.

FeedConstruct’s prospect aggregation platform aims to provide a single point of access to odds for operators around the world. With BETER Content, FeedConstruct customers will have a wider choice of data, enhancing their choice of odds, especially in eSports.

Narek Harutyunyan, CEO of FeedConstruct, He commented: “It is a fantastic opportunity to enter into this partnership with BETER, a trusted esports and sports content provider. By leveraging FeedConstruct’s innovative Odds Aggregation platform, BETER will be able to seamlessly distribute its esports and sports offerings to a wider global audience.”

“This collaboration highlights our strength in delivering cutting-edge, scalable technology that empowers content providers and operators alike.”

The past year has seen BETER strengthen its position in the esports industry, largely through important partnerships with the likes of data companies network and eSports Bayes. In July 2024, the company also revealed this Obtained a license to work in Peru.