Bad Bunny creates an amazing cultural moment (intermatters)

While a little significance is vague and increasingly emptying by Vandum is keen to raise their idols, the expression. “Cultural momentIt is often used on social media and online societies to describe the influence of a massive entertainment product on people and culture. If you need a reference to what a “cultural moment” is, think about (or know) this elegant phenomenon that was created with albums like un verano sin ti (2022). Not only did it break the broadcast records and create multiple strikes, but LP also became a brand. The coincidence or the position of the trend, even the orange color that informed the aesthetic of the envelope of the registrar and home music from “El Apagón” became fashion and music trends in 2022, respectively.

Throughout his career for about ten years, Bad Bunny showed a huge skill in formulating cultural moments and attracting fans to his world. He can make his nostalgia, nostalgia for everyone, his party, and everyone’s party, and transform its personal and cultural background as a group. When he sings his homeland, he takes us directly to the heart of his culture. It accumulates more strongly through the collective awareness between the Latins, but it captures fans all over the world.

with Deby Terrar Potos (2025), Bad Bunny is preparing again to create a cultural moment – or better than that, is one between cultures with international audiences by identifying identity but also the problem of dynamics that colonialism formulated in the Americas. The latest album in Puerto Rico is equal parts Perio And the statement (to the bad rabbit, Perio It is a form of statement, too).

Deby Terrar Potos The audience includes a practice of others as they are exposed to certain accounts of Portorico and dialogue with similarities with other cultures in Latin America. Types such as salsa, Balina, and Dembow, as well as the distinctive Rigiton of Bad Bunny after mostly directed. Nadie sa (2023), the album wanders through various beats and samples while Bad Bunny owes improving Puerto Rico and the political and economic scourge that the US government and citizens are attached.

The record of the record is shown in the first song, “Nuevayol”, which “Un Varano En Nueva York” is written by El Gran Combo de Perto Rico. Address, a The colloquial Caribbean of “New York”The dynamics of the prevailing US point of view of Puerto Rico, and do not stop there. Bad Brunn Questions Forbes: “How will Bad Bunny be the king of pop with Rigiton and Dembo?” Sing. The term “pop” rejects more than just Bad Bunny’s pride in singing the species created in Latin America.

Since “pop” music has been expanded and re -interpreted in recent years to include many types, cultures, ports and languages, it may be more comprehensive. However, placing various types under the “pop” umbrella can erase its properties. It seems as if, in the “pop” attempt to represent the Universal in Music, it is also at risk of being an erasing tool, forcing it to be newly absorbed to be absorbed into the dominant pop culture system. Lins Ribeiro (2008) says, “The monopoly of what is universal is a means of (reproduction) global elites.” In “Nuevayol”, Bad Bunny maintains Reggaeton and Dembow as their own type, thus placing a tone for the rest of the album.

Beneto Okasio (Bad Bunny’s birth name) is a hunter and singer who grew up in the post -cyclist world under the name of the English Theater. However, Latin pride, more specificly, is the pride of Portorico, always his music. He appreciated the resistance of Puerto Rico in his first record with “Estamos Bien” in 2018. Even in a song full of cultural references pop, such as “Vou 787” (2023), is keen to sing, “I am not talking about English, American.”

With the growth of Bad Bunny popular growth, it seemed to be his way to benefit from his platform as one of the most artists who listened to the world (Latin or not) is continuing to be himself, in his language, his dialect, and his love for Porto. Rico. It has recently begun to do this by highlighting the traditional Latin America, such as Merengue in “Descons De La Playa” (2022).

This path led him to some of Deby Terrar Mas Photos Best Paths: “Baile inolvidable” and Pleena “Café Con Ron”. Bad Bunny’s talent for this role was not as a messenger of Latin music between generations and cultures, as in the end. Normally mixes with rhythm and cycles of guests that include Los Pleneros de la Cresta.

This does not mean that the entire record aims to be a lesson in the Latin culture of generations that are known only: Reggaeton and Latin Trap. The festive Regetone that made Bad Bunny the star who is today also stands out in Deby Terrar PotosIn tracks such as “Perfumito Nuevo” (which follows “Ojitos Lindos” for the year 2022, which is a duet with a female voice via a sweet melody and the development of chord) and “ketu teccré”.

Another aspect in which the album flourishes is nostalgia. Bad Bunny is her master – one of his fans, “It is exactly a song about a song that provokes memories,” La CNCIón “metal (J. Balvin cooperation for the year 2019), which became the same song Hanin. . in Deby Terrar PotosMore specifically in “DTMF”, Bad Bunny plays with nostalgia for more than one way.

The atmosphere in the introduction to “DTMF” remembers the premises of the previous Bad Bunny paths such as “MOSCOW MULE” or “Callaita”. It can be attributed to a large part of the feelings raised by the Bad Bunny music in its mixed and the sound engineering in general: it puts the scene sensitively and makes the songs known in its first seconds. “DTMF” is not different. However, the entire song is an invitation to think about the past as well. “DTMF” is a concrete with an invitation to adopt your loved ones while they are still in the neighborhood, with Bad Bunny’s sorry for not taking enough pictures of those who are not.

In the context Deby Terrar Potos“The comprehensive message and the geographical arrival of the Bad Bunny music, this song shines to make listeners, whatever they are, you adopt a personal feeling while dancing on the type “Puerto Rico (as in our people, our music. The bad rabbit is supported by the choir in the choir, he made a collective feeling of the words that sang in the first person.

At the same time, when Bad Bunny sings, “I should have taken more pictures when you have”, there is an additional layer. Although the lyrics of the songs may hesitate to the individual level by attracting memory, they also indicate the fear of losing the memory of the place and the remains of what is or once. Baby fears that may disappear Puerto Rico, not geographically, but in essence.

Another dual meaning is in “Torista”. If the album is using the language between cultures, the words “Turista” almost criticize the lack of interest in cultural pluralism in deepening coexistence between cultures. In the words of Sousa Ribeiro (2012), the criticism of cultural pluralism puts it as something “nourishes a fixed concept of identity, and therefore, a vision of cultural diversity that, such as cutting the mystery, is only difference alongside the difference, and free, and the borders appear, not as a space of the meeting And hybridization, but as a line of demarcation between the facts that do not overlap.

In the movie “Turista”, Bad Bunny sings about a lover who knows only the charming side of his life, but not his pain and difficulties. On another level, tourists who visit the Caribbean countries for the beauty of the beaches are hinting, but they are not interested in local problems or American citizens who buy homes in Portorico without paying attention to that they are strengthening social inequality by the difficulty of the local population.

Beyond the sub -text of “DTMF” and “Turista”, the most literal criticism of the record in improving Puerto Rico in “Lo que le pasó a hawaii”. Hawaii is an island that takes over the United States and today represents an area whose cultural identity was influenced and its independence greatly by colonialism, improvement and tourism exploitation. In this song, Bad Bunny warns of the risk of no other fate: “They want to take away my river, as well as on the beach / they want to leave my life,” and it is narrated above the minimum useful of Afro Latin rhythms and the development of a dark tendon.

Despite the melody and the tune that looks typical for Salsa in the old school, the song has a slow pace, and the bad rabbit sings it in a low record, expressing sadness and fear. There is a winning pattern that suddenly ends, and it is repeated all over the entire track. It seems as if “Lo que le pasó a hawaii” wants to explode into a pulsed but hindering salis.

With the end of the song, Bad Bunny is about to sing the lyric “I don’t want them to do what happened to her”, and he does not end the sentence and stops helpful for one second. The interruption and silence indicate the realization of the sad prophecy of words. The full construction of “Love Le Pasó A Hawaii” is a borrowing to suppress the Bad Bunny.

The harsh parallel between Puerto Rico and Hawaii, which was drawn by Bad Bunny, refers to the critical culture proposed by Catherine Walsh (2009), according to what is only concerned with “recognition, tolerance or mergement of what is different within the matrix and creation of structures” but also “collapse – from the difference – structures The colonial of power as a challenge. “

More specifically about cultures in Latin America, Walsh (2006) highlights that it is “related to the geographical geography of space and space, and the historical and current conflicts of the indigenous and black population, social, cultural, political and moral building and cognitive projects, directed towards social transformation and ending colonialism.” Contains a specific comment, Deby Terrar Potos It echoes the Latin Americans outside Puerto Rico.

Other elements are enhanced by the record and the aesthetic of the Latin, such as the cover itself. It is a simple snapshot of an empty plastic white chairs in front of banana trees in the backyard. The scene looks familiar to many Latin Americans, especially the Caribbean Sea, and speaks to the heart more through what (or from) does not exist from what is.

Deby Terrar Potos It is the past and the future is directed at the same time. Bad Bunny uses nostalgia for contact with fans and denies the risks of the future without the people or the culture they love. The individual and local individual intertwines, Bad Bunny condemns that places where beautiful memories are created can just become memories. If he is in the movie “Baile Inolevidable” sings “I cannot forget you / taught me to love / taught me to dance”, and the album indicates that we can teach us to love and dance not only by people in particular, but also through a place and culture.

The aforementioned works

Ribero, Antonio Sousa. Multiculturaland in DICIONRIO DAS SSIS E DAS Always. 2012.

Ribero, Gustavo Lens. Enquanto Disturso. in Desigualdade & Sobidade: Revista de Ciências Sociais da PUC-RIO. 2008.

Walsh, Catherine. Interculturialad Críica y estación between cultures. in Construyendo Interculturalidad Críica. 2009.

Walsh, Catherine. Interculturalidad y colonialad del poder. Un penssamiento y posicionamiento “OTRO” Desde La Difencia Colonial. in Interculturalidad, Descolonización Del Estado y del conicimiento. 2006.