Shein – Enquête sur le géant de la fast fashion : On adopte un style unique, et – Le Club Shein – Enquête sur le géant de la fast fashion
By going through reading your research, meetings and experiences, Claire Latourinfluence, explore the lesssous du géant of l’ultra fast fashion: Shane.
Real eco-clothing, quality and toxicity of clothing, selling techniques, greenwashing, or promoting the reasons for having a very low price, This is the question that arises from the questioner’s method of improving the behavior of consumers… as well as influencers.
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Every five years, the Chinese brand has come back to beat Zara, H&M and other fast-fashion giants, who have helped Stupid to the full rise of the new competition. Shein has shown more than ever that his predecessors amplified the strategies that would deliver their success: a catalog in constant evolution, a price that defies all conventions, and a communication fueled by millions of influences. Every month after the first media scandals, one of them, Claire Latour, announced the end of the partnership with the brand.
Today, Claire Nous Liver reads from a question about this Chinese Mastodont, revealing pieces of an idea that never stops knitting: Between toxic clothing, production, mediocre quality, and environmental catastrophe, Shein is crushing all high-speed fashion records. Gladly, the question is here as well The strict working conditions imposed on Chinese employees will force increased working hours and salaries To respond to the immediate demand of this ever-expanding enterprise.
Investigation Note – Natalie Gross
“ Before we started working on this film, since I was passionate about the style, it was created by the whole ascension of Shein into our lives. A few months before the launch of this car, I didn’t mean to talk about this brand, and it certainly was a part of it: a giant Chinese car capable of offering millions of super-trend outfits for the coveted prize. It’s like this. At the time I realized that the ready-made clothing stores had completely closed their doors after leaving the glass windows in our centers. It seems as simple as we are, as if we are privileged, a tour de force of our consumerism.
It’s a paradox I wonder about: the environment around us is still at the center of our concerns, and Shein could well prosper beyond the younger generation, thanks to a plausible climate change game. Comment explaining success? A brand that is not a production model is one of the most pollutants it contains. Perhaps, up to the present, consumers are too heavy-handed with information and viewpoints to understand this model. And it’s exactly the case that this documentary aims to unearth the decorative aspects behind the brand’s sweet spots.
When inquiring about Shein’s model, I get the impression that it holds the key to understanding the mechanisms that affect the planet, and are also troublesome for our own good. Revealing this brand’s strategies on the level of high-speed fashion, would motivate us to award the award of conscience, and make us want to change our behavior. The car, basically, the problem is not the same, but the method is not familiar to us. This abundance of irresistible offers at low prices, which encourages us to buy more and more, always and more, is a part of the taste of all of us, consciously or unconsciously.
I think this film enables us to understand what has been manipulated through the act of love. We can say that high-speed fashion is not viable, not for health, not for good, and not for the planet. This is a fact that cannot be ignored. This question is the hope that only rebuilds indecisive consumers, as well as the envy of developers and their ability to work. In this process, so profound was the influence of Claire Latour that he sought a new dynamic thrust that would allow him to resist through superiority. »
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