Will Programmatic Advertising Overtake Brand Advertising in 2025?

On Thursday, February 27, Alan and WalkOne of the most thinking leaders in the industry, it will reduce Media flow Discuss “Will the announcement of software ads will overcome in 2025?”

The ability of digital media advertisers to provide targeted messages through automatic platforms – AKA software – enabled them to buy the masses, instead of space or time as is the case in the traditional ads of the brand. In the flow and CTV, this creates a possibility of a much decline CPMS. However, such an informative approach also raises major concerns about the brand safety, and its effectiveness is still relatively indifferent. So, is the program of advertising really on us?

The members of the confirmed discussion team include:

Alan and WalkHe has created a required writer, speaker and advisor, as one of the most influential leaders of thought. By focusing on the broadcasting and advertising intersection, it formulated Wolk-which drafted the rapid shortcut (advertising backed TV) and Tvrev Fellows have helped make the company one of the media industry resources because it tries to address the changes caused by the transition to broadcasting.

“The transition to contextual targeting will replace a world of harm about buying software ads on CTV, which is why we are very optimistic,” says Wolk. “By placing contextual keywords, you can avoid everything starting from the inappropriate content of the brand to your funny ad with a disintegration scene.”

Charlie Judman He is the head of the platform for advertising the display side in Rocco. He says: “In Rocco (and through the exchange of Rocco), we are huge believers with the CTV advertisement led by software.” “Most advertisers must plan and implement multiple channels, and the best way to provide bids on the right user, at the right moment, completely through code. It is our duty to these opportunities in a way that is led by a purposeful communication at the present time.

As Vice Vice President, US sales of Vivo, Melissa SOFO The direct sales team leads the network in the United States, focusing on the CTV strategy, partnerships and revenues. Melissa is a pioneer in the media industry in linear and digital advertisements, with experience in benefiting from a large group of media features and audience -based audiences and the flowing ecosystem and brand content deals to process changing consumer behaviors and market transformations in the market. Before Vevo, Melissa held sales roles in Warner Bros. Discovery, Warnermedia and Turner.

“In Vevo, we offer advertisers every possibility to treat smoothly, and we believe that there is space for both code and direct deals on CTV,” says SOFO. “There is no denial of the continued growth in the program – it has proven the ability to obtain more flexibility and transparency in the incredibly valuable investment, especially with the continued development of campaign improvement techniques. Emphasizing the importance of reliable and reliable partner relationships with excellent media owners.

“We have seen the definition of distinct content that develops over the past few years, and is exacerbated by growth in broadcasting and digital video. Take Youtube, for example, which has witnessed great growth across the important aspects Distinguished content. At the end of the day, advertisers want to create a long -term significance with their fans based on the main performance indicators that work for their work.

Emdin Kai Yi He is the head of the Philo advertising partnerships, which contributes to the current and future Philo strategy. It works closely with the first -class Philo demand partners to push innovation and vision of Philo Advertising Abo, focusing on providing the best software solutions in the Philo Premium Ott environment.

“From our point of view, the ProgramMatic program is an automatic activation method, but it does not determine the marketing goal,” says Yi. “In CTV, where the stock is divided through many publishers and platforms, the software is simplified and provides tools to expand its scope through the ecosystem in an imperfect way through traditional purchase methodologies. Benefiting from different settings and main performance indicators, whether the improvement for gradual access, awareness or work Lower.

Laura Florence It brings approximately 20 years of experience in the entertainment industry to its current location such as SVP, global channels in Fremantle. In this role, Laura oversees the Fremantle Flagship US Game Network Buzzr, as well as all channels of channels via major world broadcast platforms feature a classic Fremantle chain like Price is Right, Family Feud, Baywatch, JAMIE OLIVER and more.

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