League of Legends’ LTA secures multi-year Uber partnership

the The Association of the Association of Americans (LTA)The first -level American competition for Riot Games has announced a multi -year partnership with Uber

As the official partner for flight participation and delivery on LTA, Uber will provide a set of privileges for LCS North. This includes exclusive discounts and access to Hickstec chest gameAvailable for Uber One members.

Moreover, the fans who watch LTA North will get gifts that include promotional offers for a limited period and in the game.

LTA broadcast will also be launchedEating button“During the matches that will redirect the fans to a dedicated center on Uber Eats, which features exclusive discounts.

He commented: “The addition of Uber as an official partner for the opening season of LTA is a victory for professionals and our fans.” Mark Zimmerman, Commissioner LTA. “Uber embodies what it means to be a transformative brand, as the game has completely changed in how we communicate daily with people, places and products, and we are pleased to benefit from this spirit to provide experiences of the next level to our fans.”

The weekly “Uber Eats Teleport” clip will be added to the LTA broadcast, to highlight the moment of the decisive immediate transition in the matches. Moreover, the best immediate transportation operations in the “Uber Eats Delivery Replay” will be restarted.

This is not the first time that Uber has participated in the electronic sports scene. Last year, food delivery service, Uber EATS got a LEC partnership with League of Legends.

Georgi Jeffrez, Head of Marketing at Uber, North America He commented: “One of the exclusive rewards inside the game and the most prominent broadcasting events is to connect food smoothly during the event, we look forward to enhancing the long -term viewing experience and celebrating the moments of epic fans.”

LTA is scheduled to start on January 25, and includes 16 teams of Legends from North America, Latin America and Brazil.

The long -term agreement is Divided into two regional conferences North and South – With North 2025 Split 1 in Los Angeles, hosting South 2025 Split 1 in Sao Paulo.

The winners of each region will qualify for the newly introduced first football championship, scheduled for March 2025.