Charlton Athletic FC launches gaming facility at The Valley
English Football Club Charlton Athletic Club It launched a new gaming and entertainment space at its stadium.
It is located on the Alan Curbishley stand at The Valley Cyber Labs Game Box It will be equipped with consoles, virtual reality equipment and UNEVN PC gaming desks. According to the announcement, the revamped box is designed for multi-purpose use, including eSports and live streaming.
The new space will provide matchday and non-matchday experiences for fans, brands, creators, esports teams and media. In addition, the Games Trust aims to strengthen the football club’s media and marketing capabilities alongside leading social initiatives with the Charlton Athletic Community Trust.
The new space was previously sponsored by Charlton Athletic cyberlabs, A digital entertainment company focused on education, sports, community and entertainment venues. Founded by Sam Cooke, Ed Keim and Abdulqani Ahmed, the company previously sponsored a Women’s FA Cup match between Charlton Athletic and Tottenham Hotspur.
Regarding the new partnership, he said: Lifelong Charlton fan and former board member of the Charlton Sports Supporters’ Trust, Sam Cooke, He commented: “Even if I wasn’t a fan, this partnership would be something special. It’s a great honor to sponsor Charlton Athletic and to be able to work so closely with the club.
“We are confident that this initiative will provide the club with another way to deliver services to partners, diversify revenues and deliver more from the stadium, bring Charlton closer to more fans, enhance our digital presence and give fans the option of a different experience at The Valley. The Community Trust is already doing a fantastic job, We believe this space can help amplify their efforts as well.
The League 1 football club is not the first team to launch an indoor gaming facility. In 2024, Manchester City A new gaming space at Etihad Stadium was launched for it Essam FC and Fortnite players to practice, compete and create content.
At the start of last year, the EFL Championship team Sheffield Wednesday He also opened a gaming facility in Hillsboro.
