Zype Streaming Platform Partners with NPAW to Add Full Analytics Suite

ZaibA comprehensive platform for video management and distribution NPAWa leading provider of AI-based video analytics solutions, has partnered to provide streaming companies with a comprehensive solution to improve content delivery, increase user engagement, measure quality of experience (QoE), and ultimately, increase revenue and customer satisfaction.

As an all-in-one, API-driven platform, Zype powers end-to-end OTT (over-the-top) workflows. It enables companies to deliver seamless, high-quality video streaming experiences to audiences around the world across digital platforms.

Recognizing the need for deeper, more actionable insights, Zype has integrated with NPAW, allowing Zype Apps Creator customers to leverage NPAW’s powerful video analysis tools. Zype Apps Creator provides media publishers with the ability to quickly deploy streaming apps across different platforms without having to write a single line of code. Integration with NPAW elevates this offering by enabling users to gain detailed insights into their streaming performance using NPAW’s advanced analytics dashboards.

NPAW’s Video BU General Manager, Till Sudworth, said:

“NPAW is very excited about our partnership with Backlight/Zype. The Zype Apps Creator integration with NPAW Suite allows customers to create end-to-end streaming video workflows in Zype, then get actionable insights from NPAW Suite. They can now make informed decisions data quickly to improve performance.”

using NPAW Analytics ToolkitBy integrating with Zype Apps Creator, customers can develop and distribute content and gain a comprehensive view of the end-user experience. NPAW Suite is capable of processing massive amounts of data in real-time, and the following applications are now integrated into the Zype experience:

• Quality of Experience Monitoring: Quality of Experience KPIs that trickle down to the individual end user level – Caching, joining time, search time, playback time and number of videos per user.
• Video-aware quality control: Learn what every end user experiences on any device. View resolutions, renditions, re-buffered playbacks, and in-stream crashes.
• AI-powered monitoring and alerts:NPAW NalaThe AI ​​platform actively monitors all events along the video delivery chain, detects anomalies, generates real-time alerts and insights, and performs automated problem resolution.
• Monetization metrics: Track the performance of your subscription models, pay-per-view content, and ad revenue. Get insights like ad fill rates, ad skips, and ad exposure ratio.
• Manage user engagement and content consumption: Optimize content placement and personalization based on subscriber behavioral data.

With NPAW’s powerful, integrated analytics solutions, broadcast companies can make smarter decisions, improve user experience, and enhance their content strategies.

Combining NPAW with Zype eliminates the need for separate systems and integrations, making it easier for companies to deploy applications while getting real-time visibility into important metrics without additional setup.

About Zippy

Zype is the digital video infrastructure, providing the premier SaaS application programming interface (API) that helps product teams solve mission-critical video streaming challenges. Organizations use Zype to drive revenue and engagement through video streaming on web, mobile, OTT, connected TV and social media. Zype provides the most connected and reliable infrastructure for cloud-based video content management and distribution, with monetization, CRM, business analytics, automation, and integration with thousands of SaaS applications.

Founded in 2014 and headquartered in New York, Zype is a privately held company with more than 300 customers worldwide. www.zype.com.

About NPAW

NPAW is a global leader in technology innovations that track and analyze video consumption, user behavior, quality of experience, and quality of service, helping the growth of online streaming services. NPAW has more than a decade of experience developing leading-edge, scalable analytics solutions to improve performance and user engagement, and help clients build media experiences that drive revenue. Its suite of analytics applications provides advanced visibility and actionable insights into platform performance, audience behavior, advertising and content efficiency, as well as real-time app navigation to support data-driven decisions. NPAW offers more than 190 video services and processes more than 100 billion plays annually worldwide. Founded in 2008 by the founders of video streaming service Wuaki TV, which was later sold to Rakuten, NPAW has offices in Barcelona and New York and teams around the world.