Les scandales qui ont marqué l’année 2024 

Until the end of 2024, the clock will be on schedule. In the face of the difficulties facing the fashion industry, brands are redoubling efforts to sort out more and attract the attention of the public. It is an endeavor that can be partly bad and lead to the opposite effect: bad buzz. Back to these scandals that will define the fashion industry in 2024.

Zara is accused of selling T-shirts with a sexual connotation

Tout est Parti (comme souvent) From a video clip posted on a social network. One effect insults you after seeing, in a Zara store, a T-shirt intended for young girls, although it carries messages that tend to have a sexual connotation. A notification shared by other users after the video has been posted on TikTok is reposted more than once. Movis advertising for the Spanish clothing giant ended up withdrawing its silk T-shirt.

LVMH and its affiliate Squarcini

Bernard Squarcini68, the longtime director of the Central Department of Internal Intelligence (DCRI, since DGSI) between 2008 and 2012, is accused of the traffic impact on the profits of the luxury group LVMH. Following the accusations, a surveillance operation was carried out between 2013 and 2016 of the current MP and long-time journalist François Ruffin and his son, Fakir magazine, on behalf of the company LVMH. During this process, the patron of the LVMH group, Bernard Arnault, was cited as having been authored by François Ruffin’s lawyer.

Shein, success sparks industry interest

In 2024, Shein seeks to move up by opening express stores in major cities. A Marseillefiled October 29 to November 3, 2024, at 2 Avenue Henri Barbusse. A pop-up store requires no mode operators. For the Southern Regional Guild, Shein considered “learning mastered practices.”

Criticism aimed at discouraging Chinese business, Blason decided to redesign it. In order to develop the policy RSE, the fast fashion giant is called Christophe Castanerformer Home Secretary, RSE Counsel Office. Equally vital cash filtration The situation in the south (New name from l’Union Professionnelle de la Mode et de l’Habillement de la région PACA) which exposes conflicts of interest.

Shein Reste, malgré tout, a major actor in the economy, not in France. if relationship Oxford Economics Council Treasury, which is managing the situation at a small price, noted that Sheen had allocated a contribution of €640 million and supported 2,900 jobs at Hexagone.

On social media, Shein’s success is undeniable. photo TikTokThe proportion of mentions and discussions related to Chinese companies in the category position is 47.8%, which is close to other brands in the sector.

Exhilarating success leads to damage to approval. online status panel, Asoswhich has dominated the market for selling fashion articles online for a long time, as its sales have been booming in recent years. It will also record an amount of 18.1% of its financial manager, which will end on September 1, 2024, reaching £2.9 billion. In the previous year, the company was able to record an interest rate of 9.8%.

Fast Fashion and Ultra Fast Fashion in the vision of the law

In mars dernier, no Loi dite the fight against fast fashionIt was adopted unanimously by the National Assembly. You have to adhere to the rules of fast fashion establishments. Everything else is cold, it doesn’t come anywhere On figuredue to the noticeable differences in French political reality.

In relation to the United Nations, Long Friends of the Earth Fast fashion was accused of destroying work and career synchronization. Since 1990, 300,000 jobs have been created in France in the textile industry, after organizations joined the data of Insee, Ademe and Fevad.

Black Friday, competition and boycott

If calls to boycott Black Friday succeeded in understanding previous years, this rejection has become even more important.

In a statement issued in October 2024, no National Rehabilitation Federation A “expressed his dissatisfaction with the aggressive promotional practices of full-season supermarkets.” According to the organization, “strong, independent details help lead to discounts of less than 40% in department stores. “These applications have a devastating impact on independent detailers and multi-brand distributors in the city center, which provide the possibility of commercial fabric repair,” Experience said in a statement, appealing to the United Nations. province Huge block of Black Friday.

Clear interruption request Save the industrywhich also affects traders. Ceux qui ont respect the shipment you will purchase during this period. In November 2024, independent traders, members of the National Qualification Federation, had a global high of 1.6% of their business leaders, according to the same period in 2023.